Overview
A small roastery in the harbour district had been wholesaling exclusively. They wanted to start a direct subscription line without rebuilding their whole back office.
We built a subscription product around their three house roasts: pick a frequency, pick a grind, ships from their existing warehouse. The shop side of the site is thin on purpose; the editorial side, on the roasting process and the source farms, is where most of the time was spent.
They report subscribers growing month over month. The roaster mentioned the site itself has become a sales tool for the wholesale side too.
Deliverables
- Stripe subscription with frequency and grind options
- Editorial pages on roasting process and source farms
- Wholesale enquiry form for cafes
- Icelandic and English copy
- Integration with existing fulfilment
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Names and details lightly anonymized at clients' request.