About
A small studio for small businesses that deserve big care.
Mads & Jon
Mads Reuther and Jon Lollike have spent the last two decades designing digital work for brands across Europe — everything from small family ateliers to national retailers, from Copenhagen's largest publishers to little winemakers in the Douro. Somewhere along the way we noticed the sites we'd pay for didn't exist for the businesses we loved most. So we started making them.
sitio is a studio in the old sense — small, careful, opinionated, working with a handful of clients at a time. Between us that's more than twenty years of combined experience in digital design and strategy, and a set of taste standards we aren't willing to move off of.
Why sitio exists
Good businesses should not have to look like everyone else.
The tools most small businesses default to — Squarespace, Wix, Webflow — produce fine, generic, replaceable websites. They are honest tools and we respect the companies behind them. But a restaurant that's been feeding its neighborhood for thirty years deserves better than a dropdown and a stock photo. A dental clinic that's the best in town should not be indistinguishable from the one three blocks away.
We use modern tooling — yes, including AI assistance — to do the dull work fast, so the design work gets the time it needs. What ends up in front of your customers is made by us, on purpose, for you.
The legal stuff
sitio studio is a product of Estaid ApS.
Estaid ApS is a Copenhagen-registered Danish private limited company. VAT-registered in the EU. Invoicing, contracts, and deliverables are all handled under the Estaid ApS legal entity. If you need a VAT number for accounting, we'll send one over with your first invoice.